Online marketing is one of the most effective ways for businesses of all sizes to expand their reach and generate more revenue. There are many forms of online marketing available (PPC, Paid social, Display advertising, and Video advertising) and any newcomer could easily get intimidated but it doesn’t have to be. At Nifty Digital Marketing, we make online marketing easy and we’ve helped many businesses grow by capitalizing on the power of online advertising.
What is PPC Advertising?
Most businesses in Kenya have either never heard of PPC or if they’ve heard of it they have no idea how it works. In a nutshell, PPC is simply advertiaing on google. However, its different from traditional forms of advertising. With google advertising, your ad will only be shown to people who are interested in your services. So, if you’re in the beauty industry, your ad will only be shown to people searching for terms related to beauty. To get started, all you have to do is open an adwords account, select keywords you want to target, create ads that will attract people to your website and launch your campaign. Make sure to add negative keywords to prevent your ads from showing up for unrelated terms.
Thanks to social media networks such as Facebook and Twitter, social networking remains the most popular online past time for most adults all over the world. This has enabled advertisers develop strategies meant to target such consumers. Social media advertising functions similarly to PPC, the only exception is that advertisers search for the users and not the other way around as is the case with PPC. One of the biggest advantages of using paid social advertising is that advertisers can refine the ads to target a specific niche in the market. Advertisers can target users using an array of parameters from demographic data (age, income, gender, level of education) to social behaviour. At Nifty Digital Marketing, we create detailed buyer personas for your target audience allowing you to go beyond surface level information about your product or service.
Display advertising also known as banner advertising is a form of online paid advertising which uses images and text to build brand awareness. The most common type of display advertising include banners, landing pages, static images, text, pop-up ads, flash and short videos. Display ads are commonly found on websites to redirect user’s attention on the company’s product.
Video (YouTube) Advertising
Have you ever hurriedly clicked the “Skip AD” button while watching your favorite videos on YouTube? We all have. Did you know that those ads are deliberately shown to you based on your location? For instance, a big corporation can create an video advert and choose to show it to people in a specific geographic location. That creates brand awareness and engagements. Consumers are increasingly cutting ties with traditional methods of advertising and are turning to digital video for discovery, entertainment and brand awareness. Video advertising has transformed how brands reach key users at crucial points of the customer’s journey and influence conversions with highly engaging media. At Nifty Digital Marketing, we use video advertising to help brands build stronger connections along the path by creating a more stimulating environment for consumers by meeting their expectation for content.
We are Here to Help
Online advertising in Kenya is still at its infancy. Most businesses rushed to get websites but they do not know how to use those websites to grow their businesses. That’s where we at Nifty Digital Marketing come in handy. We will work with you to come up with customized solutions tailor made to fit your business needs. Contact us today for more information about online marketing.