Do you know that you can use google ads to increase brand awareness? Many companies use billboards, TV ads, radio ads or newspaper ads when they want to either increase brand awareness or run a special promotion. Such ads will set you back hundreds of thousands if not millions of shillings. But now, there’s a better and cheaper way to increase brand awareness without breaking the bank.
It goes without saying that brand marketing or corporate branding is tough. However, with google adwords, you can target the right people. Google adverts are divided into 3 sections. Search, display and video. Keep reading to learn more on how you can use each of them.
Using Google Display Ads to Increase Brand Awareness
You’ve probably seen this kind of ad but inadvertently ignored it. Display ads are show up on relevant sites across Google’s display network which consists of more than 2 million sites. So, when you’re reading that juicy story on your favorite news site, you’re going to see ads within the content. These ads do not appear there by mistake. The fact that you’re seeing them means that you’re a potential customer for someone else. According to google, the display network reaches about 90% of internet users. In Nairobi alone, there are more than 3 million internet users. That means when you run a display ad on google, your ad will reach more than 2.5 million people. Some of the benefits of running ads on google’s display network include;
- You can use catchy banners to capture your audience’s attention
- Reach a wider audience that you would have with traditional adverts
- You can target people based on their location, age, and interests
- You can remarket to people who have already visited your site
Using Youtube Marketing
We’ve all hurriedly clicked the skip ad button when watching a video on youtube. Just like display ads, you can choose your audience based on age, gender, location, interests, and more. So if you’re selling sports apparel, you can choose your ad to only show on sports related videos.
Search adverts are a little bit different from display and video ads. Whereas display and video ads are meant to increase brand recognition and awareness, search ads are meant for people who are ready to make a purchase or are close to making a purchase. For instance, if you’re a tours company, your ad will only be shown to people using search phrases related to tours and travel. That means that the person searching for tours and travel already know what they want and is probably ready to make a purchase.
We Can Help you Create an Effective Online Brand Strategy
Running an adwords campaign is not as easy as it sounds. If you’re not careful, you can easily wipe out your budget within a day. It requires meticulous planning and execution. At Nifty Marketing, we will help you setup your campaign, target the right people, and manage the campaign on your behalf. Contact us today for a free initial consultation.